After over a week of users speaking out against Cricut's plan of limiting design uploads and requiring a subscription for unlimited usages, the CEO has come out with another statement explaining that they have backed out of their original plans for the company.
In a letter on March 16th, many users were still skeptical about Cricut's intentions when they wrote about a projected December 31, 2021 date that would then limit users if they bought a machine after that date. Now, the March 16th letter has had many of the plans crossed out, and has been updated in a following letter on March 18th.
Cricut CEO Ashish Arora addressed users with a letter explaining that they are reversing their "previously shared plans". The March 18th letter reads:
Dear Cricut Community,
On Friday, March 12, we announced an intention to limit the number of personal images and patterns that members can upload to Design Space without a Cricut Access subscription. We updated this plan on March 16 and shared that we intended to study the matter further. My team has spent the week listening, learning, and taking in a lot of feedback. Not every decision we make is perfect, but we take every opportunity to learn and get better.
So, we’ve made the decision to reverse our previously shared plans. Right now, every member can upload an unlimited number of images and patterns to Design Space for free, and we have no intention to change this policy. This is true whether you’re a current Cricut member or are thinking about joining the Cricut family before or after December 31, 2021.
We care deeply about every single member of our community, and it’s your creativity that keeps us motivated, excited, and passionate every day about what we’re building here at Cricut.
Thank you for your candor and your commitment to our company and community. We appreciate you.
Many members of the crafting and cosplay communities were happy to read the news, while others felt like the damage had already been done. Some had sold their Cricuts for other companies, but there were also a lot of members who felt like they could stick with Cricut now that they backed out of their original plans.
Cosplayers such as CowbuttCrunchies have also addressed the Cricut letters and spoke about it in a recent YouTube video with fellow cosplayer Jen (@sewingreport). They spoke about how influencers have been caught in the crossfire of this, and what needs to be done in the future for influencers.
At this time, Cricut has no plans to limit users with design uploads on their Cricut machines. Any new letters that come out from the company will be updated in this article as well as future articles.